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Project Title
WALLOG
A social media platform that enriches
in-person interactions For a genuine friendship
PROJECT BRIEF
"How can we create a social media platform that fosters deeper emotional connections?"
With the rise of social media and the prevalence of surface-level relationships, this project proposes a new social media app that focuses on in-person interactions between individuals.
OUTPUT
SKILLS
TOOLS
ROLE / DURATION
App prototype
Logo design
Brand Identity design
Advertisement design
Platform Design
Brand Identity
UXUI
Motion Graphics
FIGMA
Adobe Illustrator, Photoshop, InDesign,
AfterEffects
Spline
Sole Designer /
4 Months
USER RESEARCH
Conducted a user survey and interviews to analyze the target audience and create UX strategies to connect users in person.
UX strategy 1
Make the app experience REAL - visceral and genuine
Incentivize in-person interaction
UX strategy 2
UI CONCEPT
Applied the feeling of being in a physical space together and inviting close friends to a personal space like home.
Brand Identity
Blended a nostalgic experience of sending handwritten letters by incorporating visuals of letters and postcards.
Logotype + Symbol
The logo symbol encompasses three key elements: the letter “W,” people, and connection.
Color
ORANGE | ff702a
CREAM | f4eee0
LIGHT BLUE | 97d3dd
COOL CREY | c9d1d2
ORANGE CREAM
LIGHTBLUE GRADIENT
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